xod Media/Oasis presents Website Best Practices

xod Media was invited by Small Business Solver to give a presentation on website best practices. The video goes over website basics such as target market, researching competition, basic page design, keyword research, social media and content management systems. 1 hour chock full of good stuff. Watch the Website Best Practices video here

Dec 21, 2012

xod Media/Oasis Health Food Drive Collects 416 Lbs

Our annual food drive was a great success. xod Media and Oasis Health put on a great event collecting 416 Lbs for the local food drive; too bad 50 lbs was expired. Please remember these are real people who need help. Great donations included toilet paper, paper towels, cat and dog food, plus many other everyday items we never think of. Thanks to our many clients and friends who made this possible.

April 12, 2012

Web Hosting Size Space Increase

What's better than 50 GB of web space? 100 GB of web space. We've doubled the size of our corporate hosting package from 50GB to 100 GB. And while we're added, we doubled the transfer limit from 500 GB to 1,000 GB / month. All at no additional cost.

Dec 6, 2011

xod Media Food Drive Event and Social Event is a smash

What a great event this was. Not only was it a great event, we collected 330 LBS of food for the York Region Food Bank. Thanks to all who came and enjoyed the holiday season with us while dropping off food for people in need. Special thanks to Snap Markam for showcasing the event in their papers.

Nov 15, 2011

xod Media Food Drive Event and Social Event

Come join us on Dec 4th for our annual food drive and social event. Special invitations are sent to all our clients, friends and family. If you'd like to join us, please drop us a line.

September 6, 2011

xod Media is back to school...well kinda

After closing our offices for August, our staff had a much needed break. Walking in the doors in September was just like going back to school. Bright and shiny faces, new clothes, batteries recharged and we're ready for homework from our teachers...err, I mean projects from our clients. A+ everyone.

July 12, 2011

xod Media Goes Fishing

It's good to be a staffer at xod Media. Why? Because we're giving our staff the month of August off. That's right, xod Media is taking the month of August off. We still have a group of people who prefer to answer phones and work on projects, so you won't be complete left alone.

April 27, 2011

CMS Videos are Live

Our videos on how to use our Content Management System Videos are ready. Our new CMS is super easy to use. Log in, navigate to your page, edit, save, done. Go to the overview video and playground

question mark coming out of an open brown box - xod media, outside of the box

xod Media
40 Betty Roman Blvd
Markham, Ontario Canada
L6C 0A5
http://www.xodmedia.com

Choosing Keywords in your Marketing Campaign

Search engines are great tools and can drive a lot of traffic to your website, but you have to use them actively. In order for potential visitors to find your website, it must show up when they do a search. "Signs" (keywords) point a roadmap to your website. It is very important the keywords you choose must be suitable. The actual content on your website should contain the words that people would be typing in to a search engine. The relevance of the page is based on how similar the wording is to the words that people are searching for.

Find out which words people are searching for and be very specific in the use of those words. Your site is more relevant when people perform a search if your keywords are more specific. The whole marketing strategy should be based upon the keywords used. Choose them incorrectly and your target audience may never find you.

Finding the keywords about your product that people are searching for can be tricky. Take care with the words that you use because, unlike you, they don't know as much about the product so they may use different words when typing in to find you. Online tools can help to find keywords relevant to your niche. Good keyword services available from companies like xod Media; http://www.xodmedia.com. The results of these tools are well-founded as they are based on actual searches being done by the people looking for your product or service.

Your keywords list must be evaluated as to its potential effectiveness. Do a quick search for the keyword and evaluate its popularity by seeing how many results appear. The aforesaid services will also aid you at this. You want to become relevant for more popular search terms that are more likely to be entered into the search engines. Principally, it is significant that you put yourself in the place of the consumer and set up your website so that someone who doesn't know anything about you will be able to find you.

xod Media is a business marketing company operating out of Markham, Ontario, serving the Toronto, Markham, Richmond Hill and York region markets. They specialize is search engine optimization, creating logos, web sites, print media and creating identities which catch people's eye. Visit them at http://www.xodmedia.com.