Latest News

Dec 6, 2011

xod Media Food Drive Event and Social Event is a smash

What a great event this was. Not only was it a great event, we collected 330 LBS of food for the York Region Food Bank. Thanks to all who came and enjoyed the holiday season with us while dropping off food for people in need. Special thanks to Snap Markam for showcasing the event in their papers.

Nov 15, 2011

xod Media Food Drive Event and Social Event

Come join us on Dec 4th for our annual food drive and social event. Special invitations are sent to all our clients, friends and family. If you'd like to join us, please drop us a line.

September 6, 2011

xod Media is back to school...well kinda

After closing our offices for August, our staff had a much needed break. Walking in the doors in September was just like going back to school. Bright and shiny faces, new clothes, batteries recharged and we're ready for homework from our teachers...err, I mean projects from our clients. A+ everyone.

July 12, 2011

xod Media Goes Fishing

It's good to be a staffer at xod Media. Why? Because we're giving our staff the month of August off. That's right, xod Media is taking the month of August off. We still have a group of people who prefer to answer phones and work on projects, so you won't be complete left alone.

April 27, 2011

CMS Videos are Live

Our videos on how to use our Content Management System Videos are ready. Our new CMS is super easy to use. Log in, navigate to your page, edit, save, done. Go to the overview video and playground

New Content Management System

Well, we've finally completed a Content Management System that comply with W3C rules and regulations. Our new CMS is super easy to use. Log in, navigate to your page, edit, save, done. So easy. Overview videos will be available near the end of next month

Food Bank Collection

Once again xod Media is collecting food for the Markham Food Bank supporting families in need. If you wish to help, feel free to drop off your non perishable food item to the xod Media offices.

xod media symbol "X"
 
question mark coming out of an open brown box - xod media, outside of the box

xod Media
40 Betty Roman Blvd
Markham, Ontario Canada
L6C 0A5
http://www.xodmedia.com

How Do I Get Ranked on the Search Engines?

September 20, 2008 - If you are looking for ways to get ranked, or placed, on search engines, you are not alone, as many people want to do the same so that they can bring in quality visitors into their sites. It's not hard to improve such a ranking, provided that you comprehend how the rankings work.

Search engines are the main way that websites get traffic, and 60 percent of that traffic comes from Google. You need to understand how the engines find and present information to prospective customers if you are looking for an improved search engine placement. Both robots or the far more common crawlers/spiders are used to achieve this.

A robot, or spider, occationally visits your web site. It will start with the first page and then go through each link you have. It will make note of the links, pages, content, wording, structure and html code you have in the back of each page. This process is called indexing a web site.

The robots and spiders randomly return to your site looking for changes and updates it's index. It is not uncommon for some spiders to have the ability to index over a million pages a day, and examples include Excite, Lycos, Alta Vista, and Google.

To get an improved search engine placement, whenever someone types in keyword into the search engine, the search engine actually finds the information that is closest to what the searcher is typing in their internal index. If a searcher types that keyword and you have a page that matches the keyword, then your page should be listed in the results. Each search engine uses a different search algorithms to search their indexes, which means you will have different rankings on different sites.

If you are a new web site, it may take months before a search engine's robot finds you.

You can submit your web site address directly to the search engines with special pages they've provided, however this doesn't guarantee you will be indexed any faster.

You can speed up this process a couple of ways, one way is by purchasing a small amount advertising from the search engines; $5 to $20 worth. This will automatically get you indexed.

Another way is to sign up to the web sites analysis tools, like Google Analytics, which runs reports on your site, such as hits and visitors.

Another way to get ranked on the search engines is by sharing links with web sites that are already established. When the robots go through their web sites, they'll continue onto your web site, thus indexing you as well.

There are many other ways of getting indexed on the search engines, just remember to continually provide quality content and your popularity and rankings will grow.


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